The course started as a collaboration between MIB School of Management and SWG, a leader in institutional market research, social studies, and surveys, founded in Trieste in 1981, now with offices in Trieste, Milan, Bologna, and Trapani.
The course creates professionals with a specialized knowledge of marketing and market research, applicable in various sectors of the business to consumer and business to business areas.
The knowledge of the most up-to-date techniques of analysis and management of the market allow graduates to successfully enter the working world.
Participants gain qualitative and quantative skills that are immediately applicable. Participants are able to create and elaborate on projects applicable to market research, develop a marketing plan, manage information on consumers, competition and on the market system.