The course, which lasts seven months, starts in June and finishes in December, 2007 with the presentation of internship reports.

The program is divided into three months of classroom learning and four months in a company internship.

Participation in the course is full-time.
Lessons take place week days from 9:00a.m. to 5:00p.m. excluding holidays.

Classroom learning is conducted by a team of qualified academic and professional instructors with notable experience in the field.

In the first part of the course, participants learn the basics of marketing and market research which will be necessary to understand for later, in-depth investigation of specific themes.

Themes covered throughout specific modules

• Analysis of competition and the consumer
• Evaluation menthods of the offer and forecasting demand
• Behaviour and buying and segmentation processes
• Corporate objectives and marketing strategies 
• Research of corporate reputation and positioning 
•  Development of market research and analysis of marketing mix tools

In the area of market research, particular attention is dedicated to analysis of data collecting methods, sampling, defining the questionnaire and statistical elaboration of information.

There is also a linguistic module with an intensive and personalized English course.