Wine and Organized Distribution

Objective: to analyze organized distribution in Italy and abroad, the strategies and politics of the large international groups, the role and expectations of buyers, buying centers, the supply chain and supplier management.
Methodology: in-class instruction and analyses of real life cases.
Target: entrepreneurs, professionals in marketing and sales in small, mid-sized, and large wine businesses
Duration: 6 days full-time

“More and more wine companies are turning to the Large Distributors. Correct education is fundamental to show the entire sector that the distribution channel has the capabilities and the tools for buying and selling the different types of wine in a professional way.”


Giuseppe Cantone
buyer/category beverage, Gruppo Despar Campania